KitWall
Web Design
We worked with KitWall, an online store specialising in high-quality replica soccer jerseys, to refresh their Ecwid storefront. While the original site was functional, it lacked the visual impact and brand consistency needed to match the energy of football culture and build customer trust.
Objectives
- Modernise the aesthetic of the existing Ecwid site
- Improve user trust and visual appeal without altering core functionality
- Deliver a bold, credible design that resonates with football fans
Our Approach
- Visual Overhaul: We introduced a dynamic design system using sharp contrast (black, white, and team-colour highlights) to channel the excitement of the sport.
- Layout Optimisation: Product grids were standardised, the homepage was simplified, and navigation was refined to improve clarity and ease of use.
- Typography & Branding: We selected stronger typefaces and imagery that aligned with KitWall’s premium positioning, while keeping the interface clean and intuitive.
- Mobile Responsiveness: Recognising the mobile-first habits of KitWall’s audience, we ensured a seamless experience across all screen sizes.
Conclusions
As the redesign had only recently launched, there were no measurable results yet—but KitWall was thrilled with the visual transformation. The new look reflects the brand’s credibility and football-centric identity, creating a more compelling and professional storefront.
This project highlighted the importance of perceived value in eCommerce. By enhancing KitWall’s visual identity without disrupting their backend setup, we gave the brand a fresh edge in a competitive market—right from the first click.
