The Holistic Hub

The Holistic Hub is a boutique wellness practice specialising in hirudotherapy (leech therapy), offering natural, personalised healing. The client approached us to create a soothing, informative, and trustworthy online presence to help demystify their niche service and encourage bookings.

Objectives

• Establish a calming, wellness-aligned digital brand
• Clearly communicate the benefits and safety of hirudotherapy
• Enable smooth client bookings and enquiries
• Build credibility in a niche therapeutic field

Approach

• Visual Identity: Chose a gentle, earthy palette featuring muted greens and warm neutrals to reflect the practice’s natural approach. Organic shapes and soft fonts were used to foster approachability and calm.
• Content Restructuring: Collaborating closely with the practitioner, we restructured service information for clarity and accessibility. Key sections included detailed FAQs, benefits of treatment, and client testimonials to build trust and understanding.
• Wix Development: The site was built on Wix to ensure a fully responsive, client-editable platform. This allowed The Holistic Hub to manage updates independently, without needing ongoing developer support.
• Booking Integration: Wix’s native scheduling tools were implemented to streamline bookings and automatically sync with the practitioner’s calendar and email, reducing admin load.

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Conclusion

• The client experienced an increase in direct bookings within the first fortnight of launch
• New clients reported feeling more informed and reassured prior to reaching out
• The practitioner now confidently manages their website content, empowered by Wix’s user-friendly interface

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This project demonstrated our abilityto translate niche wellness services into a welcoming digital experience. By pairing thoughtful design with a client-friendly platform, she delivered a site that was not only beautiful and informative, but also sustainable for the business to manage long-term.

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